STATESVILLE, N.C. (9/5/12) – – Front Row Motorsports will welcome yet another new partner to its NASCAR Sprint Cup Series program as David Gilliland will pilot the No. 38 Pursuit Channel / Mossy Oak Ford in the Sept. 8 Federated Auto Parts 400 at Richmond International Raceway. The sponsorship is fitting, as Pursuit Channel is in 38 million homes.
Gilliland, is happy to welcome Pursuit and Mossy Oak to the team. He commented, “I consider myself an avid outdoorsman. I enjoy hunting and fishing and spending time outdoors.” He continued, “Mossy Oak makes some really cool patterns. Their camouflage will look good on our No. 38 Ford.”
Pursuit Channel’s goal is to create a network that is in touch with outdoor enthusiasts from all walks of life. Outdoor enthusiasts can find Pursuit on DIRECTV channel 604 and DISH channel 240.
Rusty Faulk, CEO of Pursuit Channel is happy to be partnered with Front Row Motorsports. He said, “NASCAR fans index strongly with our target audience. David Gilliland is a tremendous racecar driver and representative for our brand.” Faulk continued, “David appreciates the outdoors lifestyle. He enjoys hunting and fishing and is a personality our viewers can identify with at multiple levels.”
“Mossy Oak is one of our strongest partners and we are happy we were able to team up with them on our program with Front Row Motorsports and David Gilliland,” concluded Faulk.
Pursuit Channel is the only outdoor network delivered in satellite providers DISH and DIRECTV’s BASIC package, channels received by every subscriber regardless of their level of service. With a solid, growing portfolio of cable and high power TV stations, the network now reaches more than 38 million households.