STATESVILLE, N.C. (January 23, 2014) – Farm Rich, the primary partner that adorned the No. 34 Ford for Front Row Motorsports’ first trip to Victory Lane, will return to the team for a second straight season. The frozen snacks and appetizers brand will be the primary sponsor of David Ragan’s Ford Fusion at Phoenix (Ariz.) International Raceway in March.
In its first-ever foray into NASCAR last May, Farm Rich enjoyed being thrust into the spotlight as Ragan earned Front Row’s first team victory in a dramatic, come-from-behind win in the Farm Rich Ford at Talladega (Ala.) Superspeedway. The company later returned as the primary sponsor for a second race with Ragan at Richmond (Va.) International Raceway in September.
A leading brand of Rich Products Corporation, Farm Rich (www.farmrich.com) is based in St. Simons Island, Ga., and features a successful portfolio of products sold at grocery and club stores nationwide. Farm Rich makes “real food for real families” – wholesome great-tasting snacks and appetizers that are sure to please family and friends. More information is available at www.farmrich.com.
“David and Front Row Motorsports are ideal partners for Farm Rich,” said Shannon Gilreath, senior brand manager. “His personality reflects our wholesome, family brand and many of our customers are huge NASCAR fans and connect with David and his team. Hopefully, we’ll all see him in Victory Lane come March 2 in Phoenix.”
The Farm Rich-Front Row partnership is another perfect match of a successful company introducing itself to the NASCAR arena and a race team that can provide a big return for the investment.
“We couldn’t have written a better ending for Farm Rich’s first race with us with the car going to Victory Lane in Talladega last year,” said team owner Bob Jenkins. “But equally important is that they recognize how much more we can do together, and we’re thrilled such a great company is back to grow their program with us for a second season.”
The Farm Rich logo will appear on Ragan’s uniform throughout the 2014 Sprint Cup Series schedule. The 28-year-old driver, husband and father-to-be says the logo will appear frequently in his freezer, too.
“My wife, Jacquelyn, and I love Farm Rick Snacks,” Ragan said. “The Crispy Dill Pickles are my favorite, and we also have the Mozzarella Sticks quite a bit. And with Baby Ragan coming this summer, we’re going to be super busy, so Farm Rich will definitely help make meals and snack time a little easier.”
The March 2 race in Phoenix will be televised live on FOX at 3 p.m. ET.